The global network’s front runner
Evolving from an exhibition for brewers to the world’s leading trade fair for the beverage and liquid food industry: drinktec has been a success story for decades. As the global network’s front runner, it generates ideas and momentum and boosts the industry together with its exhibitors.
drinktec has been held in Munich since 1951. It started out as a trade fair for brewers and later became known as Interbrau and drinktec-interbrau. It began its four-year cycle of exhibitions in 1985. It has always adapted itself to market trends, one reason for its name changes. Today, drinktec is the industry’s summit, a meeting place for exhibitors and visitors from all over the world. Many of our customers have become major players along with drinktec – and have remained true to the trade fair for decades. drinktec’s roots run deep in the industry. It is something more than a trade fair. It is an emotional event.
At the world’s leading gathering for the beverage industry, manufacturers (suppliers) from all parts of the world meet producers and retailers of all sizes who are in the beverage and liquid-food business. drinktec is the only trade fair that covers all sectors: from beer, wine, spirits, non-alcoholic beverages, fruit juices and milk to all types of mixed drinks and liquid food.
Manufacturers present the entire process chain at the exhibition: the latest technologies involving all aspects of production, filling and packaging – including raw materials and logistics solutions. The themes of beverage marketing and packaging design round out the portfolio. The trade fair is regarded as the leading stage for world premieres. Global companies are represented, just like small and medium-sized enterprises.
drinktec provides also an important discussion podium for science, industry and beverage producers. In addition to the trade fair itself, drinktec offers a wide range of support events, ranging from forums, congresses and various networking platforms to special exhibition areas like New Beverage Concepts. Amid the fair’s hubbub, specialists from all parts of the world discuss issues of the future. drinktec is an agenda-setter, a position that also makes it a key innovation barometer for the industry.
drinktec 2017 was a record-breaking event – with over 76,000 visitors from more than 170 countries. In particular at the international level, where drinktec is already very strong, the trade fair was able to boost attendance again, this time by 12 percent. The ratio of visitors from outside Germany thus rose to 67 percent. The number of exhibitors increased to 1,749 from 80 countries – likewise a new record. This success is also attributable to the wine technology trade fair SIMEI, which was held as part of drinktec for the first time, as well as further growth in the number of exhibitors at drinktec itself.
In response to this extraordinary performance, Reinhard Pfeiffer, Deputy CEO of Messe München, underscored the importance of drinktec for the industry: “drinktec has proven itself to be not only the world’s most important innovation platform in the industry, but also the most important investment platform.”
Richard Clemens, Managing Director of the Food Processing and Packaging Machinery Association of the German Engineering Federation, also expressed his “excitement about the internationality and expertise of the visitors. drinktec is a trendsetter: Visitors’ focus was on innovative solutions for tomorrow’s applications.”