The largest marketplace for the Indian beverage and liquid food industry
drink technology India (dti) has become one of the most established events in the ‚bev&food tec network powered by drinktec‘. It took place for the first time in Mumbai in 2007. Petra Westphal played a significant part in the decision to venture into India. “As organizers, we help to better connect the industry and thus to shape the future of this industry,” said the Exhibition Group Director. “This was one of the driving forces: Offering the beverage and liquid food industry a platform to open up the Indian market. At the same time, the trade fair will enable us to support the industry locally so that it can develop further and exchange ideas on an international level. We also act as a driving force to establish a global benchmark for safe products.” Since then, dti has brought together international and local companies on the Indian subcontinent every year. And that from all segments of the beverage and liquid food industry.
Addressing the industry the optimal way
In India, there are a number of requirements that need to be met in order to be able to address the industry in the best possible and most efficient way. Bhupinder Singh, CEO of Messe München India, explains: “India is huge, and the regions differ substantially. Not only from a geographical or ecological point of view, but also with regard to the core beverage and liquid food industries in these regions.” This is why dti takes place in the metropolitan regions of Mumbai and New Delhi.
The international hub for the beverage and liquid food industry is dti in Mumbai. Market leaders from all sectors are represented there, presenting their innovations to an Indian trade audience. Visitors get to see new developments in the production, filling and packaging of all types of beverages as well as liquid foods and dairy products, including oils and fats.
The goal in Bangalore and New Delhi is to connect Indian exhibitors in particular with visitors from these metropolises. Considering the different attendance levels of the industries in these Indian regions, the core segments of the trade fairs are highlighted: In the greater New Delhi area these are beer, soft drinks and dairy products. In Bangalore, non-alcoholic beverages, beer and spirits are the focus of attention. With this approach, dti offers tailor-made platforms for exhibitors to address visitors from these metropolitan regions in a targeted way.
In Mumbai and New Delhi, dti takes place in conjunction with the trade fairs pacprocess India, indiapack and Food pex of Messe Düsseldorf. In Bangalore, dti is the sole organizer.
Dynamic development of the Indian beverage and liquid food market
The growth of the trade fair reflects the dynamic development of the Indian beverage and liquid food market. Whether it is soft drinks, alcoholic beverages, dairy products or edible oil: According to the VDMA Food Processing and Packaging Machinery Association, the total demand for beverages is expected to increase by about 89 percent until 2022. That is from more than 27 billion liters in 2017 to over 50 billion liters. In order to meet the demand and continue to grow, Indian companies require appropriate machinery for the production, processing and packaging of beverages and liquid food. dti plays a central role here and provides numerous impulses for investment in the growth industries.